In regards to the earlier post regarding Reby Hardy’s tweets where she ripped Impact Wrestling because of their threat to sue them if they don’t stop using the “Broken” gimmick, the tweets were in reference to a 3 page cease and desist letter sent to the Hardys claiming that Impact owns the intellectual property of the characters and they are not to use anything related to the “Broken” characters going forward. The strange thing is that they also claim ownership of the “Brother Nero” name even though Nero is Jeff Hardy’s real middle name.
This is not a good look for Impact Wrestling especially at a time when they are trying to bring fans to the product, regardless if they are right to come after the Hardys legally.
Also, pay-per-view distributors were sent legal notices regarding the “Broken” Hardy trademark so it will be interesting to see what is done tonight as the Hardys are defending their ROH Tag Team titles in the main event at the 15th-anniversary show tonight.
Apparently, these legal threats are being sent by Anthem Media and it is not something that Jeff Jarrett is involved with
There is still a chance that we’ll see the “Broken” Hardy characters used in WWE but those chances may be slim if WWE has to adhere to Anthem’s stipulations. On Sunday’s Wrestling Observer Radio, Dave Meltzer noted that Anthem Media (the parent company of Impact Wrestling), does not want to prevent The Hardys from using the Broken Universe trademarks and they would allow them to use the characters under one condition. Anthem wants a cut of all future revenue as long as they are using those characters. I don’t see WWE playing ball with Anthem and if the Hardys do sign with WWE then they may have to go back to their original characters. Anthem’s claim is that they own the Intellectual Property of the Broken Universe.
As I said in a previous post, Impact may have the legal right to the Broken characters but this all looks bad from the public’s standpoint because the feeling is from most people I talked to is that Anthem is morally wrong to claim rights to characters created by Matt.
That is what I am thinking too. FSW typically uses matches from their shows such as tonight as some of the content for their TV show High Octane, but perhaps they are not going to televise the Matt Hardy vs Eli Drake match.