Interesting. Tom (Filsinger) and I have actually had a lengthy psychological breakdown of this commercial, the message it sends and how it pertains to the great fall of the "gym" as it once was. "Planet Fitness" is a classic case of the end result of the gym business turning their backs on their most loyal subjects -- the meat head. Who do you think buys gym memberships, supplements, protien powder by the case, clothing that keeps gyms alive? The hardcore iron head dedicated to the gym or the handful of "New Years resolutionists (my word)" who 90% of will be extinct by march?
Bodybuilding, powerlifting, gym work is a lifestyle. Not a hobby and not so something the average dude does for fun. In fact, the average male stop lifting weights after high school, and the ones who don't stop there almost always stop after college. Now there's some turnaround business there but in the end, they all go away. Females are more 50% more committed to the gym than males after age 25.
Classic case of building up your most loyal customers (hardcore lifters) then turning on them because you want to cater to "everyone" aka get greedy. WWE has done this before. Many companies have made this mistake. Now, there are fewer Powerhouse Gyms (the ones that remain are always packed) and giant Lifetime Fitness falling apart at the seams from the 90's boom. Dead as ghost towns most of the time. Why? Because commitment is a passion, and it's not for everyone. Which is fine. Soon these "fitness clubs" will go out of business (many have), Planet Fitness included. Planet Fitness is just another average Joe's gym hoping to make a quick buck off of the guilt of the average American. Zero interest in the kind of people who actually spend their money on all the things that keep a good gym alive. Bad business. If that was my gym, that weakling little salesman would have been fired on the spot. After all, he just lost me a ton of business!