Post by LWPD on Nov 13, 2011 17:24:01 GMT -5
TED is a nonprofit organization dedicated to spreading ideas in the realm of technology, entertainment and design. Their TEDTalks series features the world's leading thinkers and doers giving the talk of their lives in 18 minutes. Linked below is an excellent talk by Rory Sutherland on the role of intangible value in society. His premise is that most life problems people face beyond the basics of survival, are merely matters of perception!
Courtesy of TED.com
Rory Sutherland: Life lessons from an ad man
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life."
Courtesy of TED.com
Rory Sutherland: Life lessons from an ad man
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life."
