Post by LWPD on Feb 14, 2013 19:58:11 GMT -5
Among the most unlikely of commercialized events, modern day Valentine's Day bears very little resemblance to its origins.
Courtesy of Forbes
Valentine's Day 2013: What's Behind This $18.6 Billion Holiday
By Abram Brown
Comparing a sweetheart to a summer’s day may be one of the last pieces of lovemaking available without a price tag.
Valentine’s Day–a holiday with origins in a third-century beheading, stoning and ritualized beating of a recalcitrant priest–is today a $18.6 billion event. For retailers, it’s the first bit of pleasantness since Christmas; the period between the two holidays is usually marked by a lull and few shoppers. More than $4 billion will be spent on jewelry alone, at places like Tiffany and Signet. And, according to the National Retail Federation, an equal number of shoppers will head to department stores (a boon for Macy’s and J.C. Penney’s) as to discount outlets. Though, we pity the lover who shops exclusively at Wal-Mart.
“It’s a holiday with a lot of cash. It’s a lot of sales,” says Ron Friedman, who leads Marcum Consulting’s retail business. “Although, it’s pretty short-lived. The flowers die, the candy gets eaten up, and the lingerie gets destroyed in a couple minutes.”
To make all this as digestible as the chocolates you’ll shortly devour, a graphic below displays more figures on this 24-hour period of truffles and teddy bears, a Rushian testament to the (pricey!) power of love.
Courtesy of Forbes
Valentine's Day 2013: What's Behind This $18.6 Billion Holiday
By Abram Brown
Comparing a sweetheart to a summer’s day may be one of the last pieces of lovemaking available without a price tag.
Valentine’s Day–a holiday with origins in a third-century beheading, stoning and ritualized beating of a recalcitrant priest–is today a $18.6 billion event. For retailers, it’s the first bit of pleasantness since Christmas; the period between the two holidays is usually marked by a lull and few shoppers. More than $4 billion will be spent on jewelry alone, at places like Tiffany and Signet. And, according to the National Retail Federation, an equal number of shoppers will head to department stores (a boon for Macy’s and J.C. Penney’s) as to discount outlets. Though, we pity the lover who shops exclusively at Wal-Mart.
“It’s a holiday with a lot of cash. It’s a lot of sales,” says Ron Friedman, who leads Marcum Consulting’s retail business. “Although, it’s pretty short-lived. The flowers die, the candy gets eaten up, and the lingerie gets destroyed in a couple minutes.”
To make all this as digestible as the chocolates you’ll shortly devour, a graphic below displays more figures on this 24-hour period of truffles and teddy bears, a Rushian testament to the (pricey!) power of love.
