Booking a wrestling card is easy. You have your under card guys, mid card guys and main eventers. Under card goes on first. Main Event guys go on last. It's not rocket science.
So what does WWE do?
They start the show with their main eventers. Then their WWE champ comes out (again) in the middle of the show and then (again) at the end. Becky Lynch is booked in the middle of the show. Bunch of jobbers and Under card guys sprinkled in between it all. Just terrible on every level imaginable.