Post by LWPD on Jul 18, 2012 19:32:05 GMT -5
The WWE press release below indicates good initial results from the pushing of Tout on this week's Monday Night Raw. WWE has announced plans for a more prominent role for social media once Raw moves to a 3 hour format. It will be interesting to see how hard they will push this new product into their family of programming.
Courtesy of MarketWatch
WWE Universe Touts It Out
STAMFORD, Conn., Jul 17, 2012 (BUSINESS WIRE) -- WWE WWE +0.52% today announced that immediately after WWE featured fan Touts - 15-second self-recorded videos - during Monday Night Raw, the social media platform's app skyrocketed from No. 37 to No. 6 in the Free Photo & Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast.
During last night's episode of Monday Night RAW, fans submitted Touts that were later aired during the live broadcast on the USA Network; Touts are also distributed across WWE's vast array of assets, including television, live events, WWE.com and to more than 100 million of its social media followers. Now, Tout is No. 116 on the overall Free Apps list (out of 900,000+ apps), speaking volumes to the power of the WWE Universe and the WWE brand.
This news comes a week after WWE's announcement that the global entertainment company became an investor and strategic marketing partner of Tout Industries, Inc.
Tout is a social media platform whose smartphone and Web applications enable real-time video status updates that can be shared instantly to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout's reply feature, WWE fans now have the chance to be seen and heard via Tout real-time video updates, encouraging a new dynamic social experience for WWE fans to interact with the brand.
"The partnership with WWE has proven that when you give enthusiastic fans the ability to easily share and interact with real-time video status updates, they will jump at the chance," said Michael Downing, CEO, Tout.com. "WWE's passionate fan base and tremendous reach across a variety of media assets create an extraordinary opportunity to engage fans and followers. We are uniquely positioned to provide this technology, and look forward to rolling it out across a diverse range of media and brand properties."
About WWE
WWE, a publicly traded company WWE +0.52% , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE WWE +0.52% can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/ .
About Tout
Headquartered in San Francisco, Tout is a social media technology company whose smartphone and Web applications enable real-time video status updates that can be shared instantly with friends, family or the whole world through Facebook, Twitter, or even published to your own site via the Tout Widget and API. Tout enables users to capture and share 15-second videos with 2-clicks from the Web, iPhone, iPad or Android smartphones. Tout is a technology spin-out of SRI (Stanford Research Institute), responsible for such innovations as intelligent personal assistant technology SIRI acquired by Apple. Since launch, Tout has had over 23 million visitors to its application, making it one of the fastest growing social media services. Visit www.tout.com or follow us on Facebook and on Twitter @tout.
Courtesy of MarketWatch
WWE Universe Touts It Out
STAMFORD, Conn., Jul 17, 2012 (BUSINESS WIRE) -- WWE WWE +0.52% today announced that immediately after WWE featured fan Touts - 15-second self-recorded videos - during Monday Night Raw, the social media platform's app skyrocketed from No. 37 to No. 6 in the Free Photo & Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast.
During last night's episode of Monday Night RAW, fans submitted Touts that were later aired during the live broadcast on the USA Network; Touts are also distributed across WWE's vast array of assets, including television, live events, WWE.com and to more than 100 million of its social media followers. Now, Tout is No. 116 on the overall Free Apps list (out of 900,000+ apps), speaking volumes to the power of the WWE Universe and the WWE brand.
This news comes a week after WWE's announcement that the global entertainment company became an investor and strategic marketing partner of Tout Industries, Inc.
Tout is a social media platform whose smartphone and Web applications enable real-time video status updates that can be shared instantly to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout's reply feature, WWE fans now have the chance to be seen and heard via Tout real-time video updates, encouraging a new dynamic social experience for WWE fans to interact with the brand.
"The partnership with WWE has proven that when you give enthusiastic fans the ability to easily share and interact with real-time video status updates, they will jump at the chance," said Michael Downing, CEO, Tout.com. "WWE's passionate fan base and tremendous reach across a variety of media assets create an extraordinary opportunity to engage fans and followers. We are uniquely positioned to provide this technology, and look forward to rolling it out across a diverse range of media and brand properties."
About WWE
WWE, a publicly traded company WWE +0.52% , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE WWE +0.52% can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/ .
About Tout
Headquartered in San Francisco, Tout is a social media technology company whose smartphone and Web applications enable real-time video status updates that can be shared instantly with friends, family or the whole world through Facebook, Twitter, or even published to your own site via the Tout Widget and API. Tout enables users to capture and share 15-second videos with 2-clicks from the Web, iPhone, iPad or Android smartphones. Tout is a technology spin-out of SRI (Stanford Research Institute), responsible for such innovations as intelligent personal assistant technology SIRI acquired by Apple. Since launch, Tout has had over 23 million visitors to its application, making it one of the fastest growing social media services. Visit www.tout.com or follow us on Facebook and on Twitter @tout.
