Post by LWPD on Jan 31, 2012 20:44:23 GMT -5
Here's an interesting stat from the just concluded GOP Primary in Florida. An astounding 92 percent of all the ads run during the go home week were negative. Mitt Romney outspent Newt Gingrich by over $11 million. Fact check sites show both candidates are lying left and right about each other's records.
Courtesy of NY Times
92 Percent of Ads in Florida Were Negative
By Jeremy W. Peters
Negative ads were so prevalent in the final week before the Florida primary that they accounted for 92 percent of all campaign commercials that ran.
And the most heavily broadcast commercial this past weekend was not one featuring Mitt Romney or Newt Gingrich but Tom Brokaw, the former NBC News anchor whose image the Romney campaign co-opted for an ad that used a 25-second clip from an old newscast on Mr. Gingrich’s political troubles.
These figures, compiled by the Kantar Media Campaign Media Analysis Group, attest to the bitter turn the race took after the South Carolina primary when Mitt Romney, Newt Gingrich and the “super PACs” working to elect them unleashed a barrage of attacks.
Mr. Gingrich, outspent and underfinanced, was the primary target.
The bulk of the ads were run by Mr. Romney and his PAC, Restore Our Future, which spent a combined $15.4 million on television and radio advertising in Florida. That compares with $3.7 million for Mr. Gingrich and his allies, according to an analysis by a Republican media strategist not working for either candidate.
The tone and content of the commercials were almost as lopsided. Of all the spots that ran in Florida for the last week, 68 percent were attacks on Mr. Gingrich, Kantar Media found. Only 9 percent were favorable toward him.
Ads assailing Mr. Romney accounted for 23 percent of the political commercials that were broadcast. Yet less than 0.1 percent were pro-Romney, Kantar found. That sliver of a figure was because of one ad the Romney campaign broadcast in Spanish, which featured Mr. Romney’s son praising his father’s leadership abilities.
The second-most broadcast ad over the weekend was one by Restore Our Future, which mocked Mr. Gingrich’s claims that he is the true heir to Ronald Reagan’s political legacy. Titled “Reagan,” the commercial uses video of Mr. Gingrich, a former House speaker, mentioning Mr. Reagan repeatedly during the debates. It ends with announcer declaring, “On leadership and character, Gingrich is no Ronald Reagan.”
Though Mr. Gingrich’s messages were less frequent, he was hardly drowned out. One of his ads was the third-most broadcast of the weekend. Called “Trust,” it accuses Mr. Romney of supporting tax increases as governor. “If Romney would mislead us on all this, can we trust him on anything else?”
Rounding out the list of the four most-broadcast ads was one by Mr. Gingrich’s PAC called “Best Friends” that takes aim at Mr. Romney for implementing a first-of-its-kind state health care program in Massachusetts.
The Brokaw ad was one of the most distinctive and discussed ads of the campaign so far. NBC and Mr. Brokaw requested that it be pulled down after it first aired on Friday, objecting that their journalistic work was being used for political purposes they never intended. The Romney campaign refused and said their rebroadcast of the footage, taken from the Nightly News on the day Mr. Gingrich was found guilty of violating House ethics rules, was allowed under the fair use doctrine.
The ad stood out for its simplicity. There was no announcer, no jarring sound effects or graphics. Except for a disclaimer at the beginning identifying the footage from 1997 and Mr. Romney’s voice at the end saying “I approved this message,” it consisted solely of Mr. Brokaw looking into the camera as he delivered a report on the verdict against Mr. Gingrich.
“At the end of every election year there are two or three ads we remember,” said Kenneth M. Goldstein, president of the Campaign Media Analysis Group. “When we’re sitting around and talking about the ads we remember from 2012, I have no doubt we will be talking about the Tom Brokaw one.”
Courtesy of NY Times
92 Percent of Ads in Florida Were Negative
By Jeremy W. Peters
Negative ads were so prevalent in the final week before the Florida primary that they accounted for 92 percent of all campaign commercials that ran.
And the most heavily broadcast commercial this past weekend was not one featuring Mitt Romney or Newt Gingrich but Tom Brokaw, the former NBC News anchor whose image the Romney campaign co-opted for an ad that used a 25-second clip from an old newscast on Mr. Gingrich’s political troubles.
These figures, compiled by the Kantar Media Campaign Media Analysis Group, attest to the bitter turn the race took after the South Carolina primary when Mitt Romney, Newt Gingrich and the “super PACs” working to elect them unleashed a barrage of attacks.
Mr. Gingrich, outspent and underfinanced, was the primary target.
The bulk of the ads were run by Mr. Romney and his PAC, Restore Our Future, which spent a combined $15.4 million on television and radio advertising in Florida. That compares with $3.7 million for Mr. Gingrich and his allies, according to an analysis by a Republican media strategist not working for either candidate.
The tone and content of the commercials were almost as lopsided. Of all the spots that ran in Florida for the last week, 68 percent were attacks on Mr. Gingrich, Kantar Media found. Only 9 percent were favorable toward him.
Ads assailing Mr. Romney accounted for 23 percent of the political commercials that were broadcast. Yet less than 0.1 percent were pro-Romney, Kantar found. That sliver of a figure was because of one ad the Romney campaign broadcast in Spanish, which featured Mr. Romney’s son praising his father’s leadership abilities.
The second-most broadcast ad over the weekend was one by Restore Our Future, which mocked Mr. Gingrich’s claims that he is the true heir to Ronald Reagan’s political legacy. Titled “Reagan,” the commercial uses video of Mr. Gingrich, a former House speaker, mentioning Mr. Reagan repeatedly during the debates. It ends with announcer declaring, “On leadership and character, Gingrich is no Ronald Reagan.”
Though Mr. Gingrich’s messages were less frequent, he was hardly drowned out. One of his ads was the third-most broadcast of the weekend. Called “Trust,” it accuses Mr. Romney of supporting tax increases as governor. “If Romney would mislead us on all this, can we trust him on anything else?”
Rounding out the list of the four most-broadcast ads was one by Mr. Gingrich’s PAC called “Best Friends” that takes aim at Mr. Romney for implementing a first-of-its-kind state health care program in Massachusetts.
The Brokaw ad was one of the most distinctive and discussed ads of the campaign so far. NBC and Mr. Brokaw requested that it be pulled down after it first aired on Friday, objecting that their journalistic work was being used for political purposes they never intended. The Romney campaign refused and said their rebroadcast of the footage, taken from the Nightly News on the day Mr. Gingrich was found guilty of violating House ethics rules, was allowed under the fair use doctrine.
The ad stood out for its simplicity. There was no announcer, no jarring sound effects or graphics. Except for a disclaimer at the beginning identifying the footage from 1997 and Mr. Romney’s voice at the end saying “I approved this message,” it consisted solely of Mr. Brokaw looking into the camera as he delivered a report on the verdict against Mr. Gingrich.
“At the end of every election year there are two or three ads we remember,” said Kenneth M. Goldstein, president of the Campaign Media Analysis Group. “When we’re sitting around and talking about the ads we remember from 2012, I have no doubt we will be talking about the Tom Brokaw one.”
Doesn't sound like the life of a poor man at all. If you guys are really "left as can be" then prove it. Sell all that stuff. Make just enough money to pay your bills, have a regular TV, used car, regular phone etc...give all the money you would normally spend on all these things to the meth addict down the road living in the trailer park. After all, he poorer than you. 